About

Senior Product Designer with 15+ years delivering complex digital initiatives

I operate at the intersection of strategy and execution—turning transformation plans into measurable outcomes while navigating complexity across corporate, scale-up, and entrepreneurial environments.

What I bring

Most recently, I've been operating as a Lead Designer in Fintech, working closely with Product, Engineering, Compliance, and Business teams to manage complex development dependencies and translate financial business needs into smooth digital transitions, effective operating processes, and scalable tools.

I'm experienced in both consultancy and in-house settings—from building a cloud-based SaaS platform from concept to enterprise contract, to supporting digital transformation at organizations like LEGO and Inpay. I understand what it takes to align stakeholders, structure ambiguity, and deliver results that matter.

As a founder myself, I have hands-on understanding of complex systems, end-to-end ownership, and change management. This perspective shapes how I approach design: with clarity on business impact, operational reality, and the human side of transformation.

Key strengths

Naturally influential; energizes teams and drives action
Comfortable with complexity, ambiguity, and multiple initiatives
Challenges conventions and pushes for better outcomes
Leads through inspiration rather than control

Work approach

I take a structured, strategic approach to work, balancing multiple priorities while navigating ambiguity. Known for self-drive, curiosity, empathy, and outspokenness, I push boundaries and raise the bar with my team.

Certifications

Service Designer (2024)
Scrum Master, Scrum Alliance (2023)
Entrepreneurship program, Google & Startup Ukraine (2022)
Product Manager 2.0 (2021)

Recent experience

Senior UX/UI Designer

Inpay (FinTech)

Jan 2024 – Aug 2025

Led end-to-end delivery across multiple fintech B2B, B2C, internal staff products and API documentation within a regulated environment
Owned quarterly and sprint planning, long- and short-term roadmaps, and delivery dependencies
Drove collaboration with external agencies (branding, design systems), ensuring governance and quality at scale
Hired, onboarded, and mentored designers, contributing to organizational maturity

Digital Product Designer

LEGO Group

Mar 2023 – Aug 2023

Supported digital transformation initiatives within a partner-facing domain
Identified structural and workflow challenges across Design Systems, Design Strategy, and External APIs
Improved cross-team collaboration and execution through research and alignment initiatives

UX/UI/Product Designer & Product Owner

Speedperform

Nov 2018 – Sep 2022

Led the build of a cloud-based SaaS platform from concept to first enterprise contract
Defined vision, roadmap, journeys, features, and documentation while coordinating designers, developers, and business stakeholders
Established delivery structure: backlog management, release planning, testing, demos, and progress reporting
Product became part of an omnichannel ecosystem with 85M+ annual interactions

Founder & Entrepreneur

The 1st Fitness ABCs for Kids

Jun 2017 – Present

Founded and led an end-to-end product venture, from concept and user research to production, packaging, and retail readiness
Managed complex systems spanning product design, supply chain, branding, partnerships, and go-to-market strategy
Secured B2B partnerships by tailoring solutions to partner business goals and constraints