My Role & Responsibilities
End-to-end design and product ownership
- Lead UX/UI / Product Designer across internal and external web solutions.
End-to-end design ownership from discovery to launch — planning, research, competitor analysis, user testing, demos, and product launches shipped alongside dev and external stakeholders. - Drove product ecosystem redesign and design system rollout across the full SP product suite — content authoring, advisor, agents, self-service, and retail.
Kept external stakeholders and the dev team aligned through structured handoffs and live demos, so every release landed on spec. - Scaled the design team to match a growing client base — led hiring and onboarding so delivery capacity kept pace with the sales pipeline.
- Product Owner for SP Advisor. Drove the build of a cloud-based SaaS solution from zero to first signed client contract.
The new product became the fourth pillar of the omnichannel system, contributing to 85M+ annual customer interactions. - Owned the PO workstream end-to-end: roadmap, journeys, features, documentation, release plans, user stories, backlog, and progress reports.
Coordinated timeline and resources with the project manager, tested at every stage, and shipped on time for every client demo.
